frustrated chef, food enthusiast
Sunday, July 12, 2009
Ferino’s Bibingka: Selling like hotcakes
This is one of my mom's favorite treat! Who doesn’t remember Ferino’s? It’s been around since 1938 — and it’s still selling like hotcakes! “The Francisco family owns Ferino’s and our outlet at SM Mall of Asia is the only franchise branch,” says franchisee Oscar Yabut. Since 1938, Ferino’s has used the same treasured bibingka recipe that its founder, Ferino (yes, there’s such a person) Francisco concocted in 1932. Through the decades, down to the third generation, Ferino’s has been using natural aged rice for its bibingka, never scrimping on the ingredients. “That is why our bibingka does not harden and it has a long shelf life, you can store it in the freezer for up to six months,” adds Oscar. “We have a lot of balikbayans who buy our bibingka in freezer bags to bring abroad.” At Ferino’s Mall of Asia, you can choose between the bibingka king (P107) that’s got more salted egg and white cheese toppings and the bibingka super (P88) that’s got only one egg but is just as deliciously filling. If you’re on a diet, you can have the mini bibingka. If you still have room left in your tummy, a great partner to your bibingka is the puto bumbong (P56). Since Ferino’s fanatics have also started looking for other things to eat, Ferino’s has introduced its rice meals. Of course, you remember Ferino’s good old palabok made of tofu and squid, or its dinuguan at puto. Who says you can’t have your bibingka and eat it, too?